Thailand’s digital economy is the second-largest in Southeast Asia, behind only Indonesia,[1] with an estimated $56 billion in GMV in 2025[1] (e-Conomy SEA 2025), and the velocity is accelerating. Measured … Read more
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
SEA ecommerce hit $159B GMV in 2024 (e-Conomy SEA). We break down a market forecast at $226B in 2026 and what’s actually changing.
Digital wallets, account-to-account payments and buy-now-pay-later services are changing how Southeast Asian consumers pay online. However, payment preferences differ substantially by market, and cash on delivery remains part of the … Read more
Shopee dominates with 53% SEA market share (Momentum Works, 2025), but TikTok Shop’s aggressive growth and social-first model are reshaping the platform wars.
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to … Read more
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each … Read more
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more
In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries … Read more
The DIA Briefing
Asia’s digital markets, every other week. Free.