This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends. Continue reading Southeast Asian Map of E-commerce Consumer Insights
Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY … Continue reading SEA Digital Ad Spend to grow 13% in 2018
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges and opportunities in ecommerce across the … Continue reading Sales increase for 51% of online retailers in SEA and Taiwan over past year
Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer … Continue reading Selling Beer in Vietnam, a Digital Challenge
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading “MicroAd leads funding round for Ambient Digital in South East Asia”
For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.
We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year.
There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading “2014 in Review: Top 5 Digital in Asia Hot Topics”
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA.
We’ll be looking back at top Digital in Asia content over the year, reviewing 2014 – an exciting year for digital and programmatic in Asia – and looking forward to 2015.
To get started, here’s our overview of the top 5 Digital in Asia articles for 2014. Continue reading “2014 in Review: Top 5 Digital in Asia Articles”
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look. Continue reading “5 Digital Marketing Trends for South East Asia in 2014”
Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading.
We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance in Asia with a staggering 300% projected growth in APAC over 2014. Continue reading “The Growing Importance of Audience Data and Programmatic Trading in Asia”