Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015.
Growth will then slow to 5% YOY by 2020 as the market matures and digital hits a 25% share of total ad budgets in South East Asia.
Grab the spend data for yourself on the Digital in Asia public Google Sheets below:
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For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem , we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now. Continue reading The New Digital Advertising Ecosystem part III →
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Digital, Tech, Marketing & Start-Ups in Asia
