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Benchmarks, Digital Landscapes

SEA Digital Ad Spend to grow 13% in 2018

June 7, 2018June 23, 2018 digitalinasia

Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY … Continue reading SEA Digital Ad Spend to grow 13% in 2018

Research

Interaction 2017: Group M Global Digital Forecasts

February 11, 2017May 5, 2017 digitalinasia

Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s share of ad investment in the developing world will at … Continue reading Interaction 2017: Group M Global Digital Forecasts