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Benchmarks

SEA Digital Ad Spend to grow 13% in 2018

June 7, 2018 by Tom Simpson

Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad … Read more

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Categories Benchmarks, Digital Landscapes Tags ad spend, advertising, asean, featured, internet, marketing, media, online advertising, sea, south east asia, technology, trends 5 Comments
Research

Interaction 2017: Group M Global Digital Forecasts

February 11, 2017 by Tom Simpson

Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017  predicts that in 2017 digital’s … Read more

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Categories Research Tags ad spend, advertising, Hong Kong, marketing, taiwan, technology, trends, tv 1 Comment

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