Digital in Asia — Tech, Gaming & Digital Insights from Asia

How Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China's largest ad platform. ByteDance commands 25.9% of China's digital ad market. Here's...

Read the story →
How Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers
Market Intelligence

DIA Reports

In-depth reports on Asia’s fastest-growing digital markets

Free Report

Vietnam Gaming & Esports 2026

Comprehensive analysis of Vietnam’s $817M+ gaming market — sizing, player behavior, competitive landscape, esports ecosystem, and investment opportunities.

40+ Pages 58.5M Gamers 8 Company Profiles
Coming Q2 2026

SEA E-Commerce & Social Commerce

Platform wars, live commerce, and the $186B opportunity.

Available Now

AI Ecosystem Across Asia 2026

Market size, government strategy, and investment opportunities across Asia-Pacific’s rapidly evolving AI ecosystem. 57 pages, 11 markets.

About & Consultancy

Digital in Asia is a leading independent publication covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. Founded by Tom Simpson, we provide in-depth analysis and insights on AI, fintech, e-commerce, and emerging digital trends.

We also offer consultancy services for businesses looking to understand and enter Asian digital markets.

Stay Ahead of the Curve

Get the latest insights on Asia’s digital economy delivered straight to your inbox. No spam, just analysis that matters.