What’s On The Line For Malaysia With Telecoms DNS Security

Digital transformation is expected to have the single biggest impact on Malaysia’s economy in the near future, contributing at least 20% to the country’s GDP by 2020. But what does this mean for Malaysia’s telecom industry – and its consumers?

Thanks to the government’s sustained investment in telecommunications infrastructure over the last 20 years, Malaysians are now more connected than ever – through social media networks, mobile and other digital services – with broadband penetration approaching 90%, according to the Malaysian Communications and Multimedia Commission (MCMC). The telecommunications industry has been the biggest beneficiary of this investment. Today, Axiata Group, Malaysia’s largest telecommunications company, has over 350 million subscribers across multiple Asian countries.

On the other hand, growth in connectivity has also spurred an increase in cyber attacks. While Malaysia ranks 3rd in the 2017 Global Cybersecurity Index (GCI), a Microsoft survey estimates that economic costs to the Malaysian economy due to cyber attacks can reach as high as US$12.2 billion.

A common target for cyber-criminals is the Domain Name System (DNS)– a first line of protection for a company’s network. Businesses that are targeted face the prospects of lost revenue as well as reputational damage due to breaches of customer trust. The consequences are perhaps most damaging for the telecom industry; EfficientIP’s 2018 DNS Threat Report found that the telecom industry had the most sensitive customer information stolen across all sectors from DNS attacks, with nearly a third of companies in Asia-Pacific becoming victims of data theft.

Following DNS attacks, Malaysian political party websites went down on the day of last year’s general election. In response, Malaysia’s National Cyber Security Agency (NACSA) issued an advisory to all government and private organizations that improving their network security is critically important in safeguarding the continued growth of the digital economy. At around the same time, the Malaysian Digital Economy Corporation partnered with the Axiata Group to develop greater capabilities for Malaysia’s cybersecurity industry.

While EfficientIP’s report found that the rate of DNS attacks is steadily on the rise, the news isn’t all bleak – many telecom companies already monitor and analyze DNS traffic in real time to detect data exfiltration attempts. Businesses can further improve their cybersecurity capabilities by adopting simple measures such as optimizing IT infrastructures with high-performance DNS servers and decentralizing the DNS architecture. These measures build resiliency to withstand attacks and more often than not, also improve the user experience.

At this critical juncture point in Malaysia’s development, the telecom industry has a critical role to play in ensuring the continuity and success of the nation’s digital transformation. The challenges being faced are high and the stakes are even higher – but such challenges can be overcome and safeguarded with a holistic approach to cybersecurity, starting with DNS.

Data-driven Singapore Fintech Startup Delivers AI Credit Scoring

Rely, a Singapore fintech company that provides shoppers with an interest-free ‘Buy Now Pay Later’ service for online retail, recently announced a seven-figure Pre-Series A funding round led by Goldbell Financial Services. Additional funding comes from Octava, a family office based in Singapore and strategic investors from the financial and technology sector.

Rely will use the fresh funding for regional expansion, to scale up their team, as well as support more partnerships across the region with leading retailers.

According to a study conducted by Google and Temasek, the Southeast Asian e-commerce industry is expected to exceed US$100 billion over the next couple of years. Singapore, one of the fastest growing players in the e-commerce industry, is predicted to grow to US$5 billion by 2025.

Tapping on this immense growth in the e-commerce industry, Rely offers retailers and shoppers a way to manage their spending and access credit, without using traditional credit cards.

Rely uses its proprietary decision engine, which harnesses the power of artificial intelligence and machine learning, to help determine shoppers’ repayment capabilities for each transaction. With the use of this technology, spending limits are determined for each consumer. Safeguards are also put in place to ensure that shoppers repay on time, and further purchases cannot be made if payments are not made on time.

With Rely, shoppers can use the ‘Buy Now Pay Later’ service upon checkout and enjoy their products without having to pay the full sum upfront. By linking a debit card to their Rely account, shoppers can split their purchases into three equal, interest-free monthly payments. The initial payment is collected at checkout, and the remaining sum is collected over the next two months.

Based on initial data, this service appeals especially to Millennials, who have distinctive spending habits from past generations. They know what they want, and they seek instant gratification when it comes to their purchases. At the same time, they are cautious when it comes to their spending, and are wary of falling into credit card debt. Rely caters to this audience and the relationship between what they want and what they think they ought to do, allowing them to stay in control of the way they chose to handle their finances.

Exciting times for the fintech and e-commerce sector in Singapore.

56% of Business Tech Environments More Complex Than 2 Years Ago

Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third behind Indonesia (most complex) and Korea.

Key study findings:

  • 56% of Singaporean businesses believe their IT environments are more or significantly more complex than two years ago.
  • 95% of employees are using non-business approved applications to get work done.
  • 42% of Singaporean businesses report using over 100 cloud and on-premise business applications.
  • 93% of Singaporean businesses believe that their organization is missing out on the full benefits of analytics due to the complex and disperse nature of their data and applications.
  • 86% of Singaporean businesses are already adopting cloud technology, higher than the regional average
  • 85% of Singaporean businesses are concerned that they would not be able to respond to a data breach required by law (such as GDPR). Of those concerned, the top reasons include:
    • 48% due to data located in different systems and applications
    • 37% due to time concerns
    • 34% due to a drain on resources

Overlapping systems, applications, and new and old infrastructure cost time, money, and affects innovation. The rise in complexity felt by Singapore’s organizations is holding back digital transformation efforts and restricting cloud adoption.

Full studies below.

The State of IT Complexity in Asia-Pacific and Japan [PDF]

The State of IT Complexity in Singapore [PDF]

APAC Leads Global App Ad Growth with 44% Increase in Ad Requests

Leading app platform Smaato recently announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals significant growth across key advertising metrics, including ad request volume and eCPMs.

As advertisers direct more money into mobile advertising and consumers continue to adopt smartphones around the world, demand and supply both increased year-over-year, indicating a healthy mobile ad market.

The highest growth region across all metrics was APAC. India stood out from the pack with a 425% growth in mobile ad requests. This was more than twice the growth rate of the fastest growing markets in EMEA and the Americas, which were led by Spain at 152% and the USA at 170% respectively. India’s meteoric ad request growth is characteristic of an emerging mobile market in which the number of mobile device owners, their time spent on mobile, and overall app downloads all rise quickly.

Ad Request Growth on the Smaato Platform

APAC – 44% Growth EMEA – 23% Growth Americas – 23% Growth
India – 425% Spain – 152% USA – 170%
South Korea – 177% Netherlands – 87% Colombia – 150%
Thailand – 77% France – 82% Argentina – 141%
Japan – 53% UK – 70% Mexico – 83%
Vietnam – 50% Italy – 61% Brazil – 54%

Asia Pacific also saw significant eCPM growth in addition to ad request growth. The top five countries in the region in terms of eCPM growth were:

  1. Singapore -154%
  2. Japan – 125%
  3. Australia – 111%
  4. Hong Kong – 99%
  5. Indonesia – 96%

Alex Khan, Managing Director, APAC at Smaato explains, “The impressive ad request and eCPM growth in APAC are driven by app developers finding new ways to better monetize their content even as consumers are spending more time on apps. Advertisers from all verticals are realizing that apps are where consumers are — and they are directing more funds into this channel.”

He adds, “With app usage increasing across the region, there will also be more monetization opportunities for mobile publishers.”

To learn more, download Smaato’s H2 2018 Global Trends in Mobile Advertising report here.

Japan Paves The Way For Significant Boost In Digital Entertainment 

This past summer, Japan made a legislative manoeuvre that went surprisingly under the radar, particularly given a bright spotlight on the country’s innovations ahead of the 2020 Tokyo Olympics. The country legalized casino gaming, with the first resorts expected in the mid-‘20s and a whole new genre of entertainment suddenly open for business.

Those who keep close tabs on Japanese politics likely weren’t surprised by the move, as it had actually been approved by the body known as the House of Councillors some months previously. Prime Minister Shinzo Abe had also voiced support for the process of legalizing casino gaming both as a means of improving tourism beyond the Tokyo area (which does just fine on its own) and with the aim of stimulating the national economy. Anyone familiar with casino resort tourism around the world undoubtedly recognizes that this is a legitimate goal. Existing casino resort hubs around East and Southeast Asia already do quite well on this front, with Macau reporting 21.9 billion patacas in revenue in the month of September alone (roughly $2.7 billion, for reference). And that’s in a year of recovery following a slight downturn in Macau casino business.

What will be interesting to see is whether or not Japan’s new foray into casino entertainment extends to the digital realm. We don’t know yet exactly how all-encompassing the gambling legislation will be, but it appears that online casino growth will be encouraged, or at least welcomed. And here, we’d be talking about a far bigger business than many people who don’t engage directly with it may imagine. Most are aware that there are massive poker tournaments online, and that slot machines can be played in arcade form. However, there are also other table games in digital form, such as roulette, blackjack, and baccarat, that have become very popular at gaming sites. There are brand new sites emerging for bingo as well, not to mention betting platforms that are closely tied to online casinos. The point is, we’re not merely talking about a few poker sites, but rather a whole industry of real money gaming.

This is an industry that ropes in billions and billions of dollars on an annual basis, and whether Japan simply welcomes existing gaming platforms or spawns the design of new ones, it will seemingly be a new contributor in this market. It’s a massive boost in digital entertainment, and possibly a massive business opportunity as well.

All the Digital Numbers You’ll Ever Need

Ever need data to help you understand the latest digital trends and audience behaviours? Good news: DataReportal is a complete online collection of all the reports published by We Are Social and Hootsuite over the past 7 years, and it’s just launched.

The collection already includes more than 7,500 charts covering people’s use of the internet, social media, mobile, and e-commerce in 230+ countries and territories around the world, and they’re promising to add thousands more insights over the coming weeks as they publish their Digital 2019 reports.

In addition to the reports, the site also includes all the analysis articles published since 2011, from extensive global overviews, right down to commentary on individual data points.

Best of all, they’re making all of these resources available for free, so if you have colleagues, clients, or friends who might find them useful, you only need one URL:

https://datareportal.com

Enjoy.

E-commerce in SEA: Holiday Sales Online Consumer Trends

The friendly folks at Meltwater have just released a new report titled ‘E-commerce in SEA: Supercharging Holiday Sales Through Social Media’ analysing consumer sentiment across South East Asia during the year-end shopping period last year to help e-commerce companies better reach their audiences.

The report found that Christmas shopping pulled in 56% of chatter, while Black Friday represented 22% of buzz. Fast-growing Singles’ Day – a shopping holiday started by internet company Alibaba in 2009 – is credited with kicking off the nearly two-month shopping period, and accounted for 20% of social media conversations.

Within the region, Indonesia drove the highest volume of conversations (57%), which isn’t surprising considering the country’s increased internet penetration and smartphone usage in recent years. Philippines and Malaysia represented 30% and 12% respectively, while Singapore brought in 1% of the buzz.

While the top brands varied from country to country, it’s clear that the marketplace model emerged the real winner. In Singapore, Amazon dominated social media with 51% of online conversations; Shopee led the buzz in Indonesia; Qoo10 was the most talked about in the Philippines; and Lazada emerged triumphant in Malaysia.

There’s more at the full report below.

E-commerce in SEA: Supercharging Holiday Sales Through Social Media [PDF]

Adventures in New Retail: The Subscription Flash Sales Platform

1.DD
Diego Dultzin Lacoste & Delphine Lefay, Founders, OnTheList

The OnTheList flash sale platform fills a crucial gap in the Asian retail industry. By serving as a third-party vendor of members-only flash sales, it not only offers brands an environmentally friendly way to get rid of past-season stock, it also gives brands access to a growing consumer database with a more direct, D2C-style subscription consumer relationship. The two founders of OnTheList, Diego Dultzin Lacoste and Delphine Lefay, talked to Digital in Asia about their online and offline retail platform.

Digital in Asia: How did OnTheList find a niche in the Hong Kong premium retail industry?

Diego & Delphine: Prior to launching OnTheList, we worked in regional and international luxury/premium retail brands in Europe and in Hong Kong. With such a fast moving industry led by seasonal trends, there is often a lot of past-season stock occupying valuable warehouse space with few options to get rid of them. For many brands in Hong Kong, the only options available were either burning or burying the stock – both of which are not environmentally sustainable options.

That was when we saw an opportunity to launch an independent, third-party platform that would work directly with such brands to host flash sales and give life to old inventory that would have otherwise been destroyed. While this has been a concept well established and received in fashion capitals across Europe, we found that there was no such option in Hong Kong. OnTheList was the first of its kind in Asia. We have since held over 150 flash sales in partnership with over 250 premium brands in Hong Kong.

The “secret” here we believe, is our approach. Through the flash sales we host, we are able to offer consumers access to premium products at attractive prices, and brands the opportunity to clear past-season items and connect with new customers. While our sales are members-only, membership is free for sign up. Additionally, we cater to current consumer habits and preferences – opening sales from 8am to 8pm, making it convenient for shoppers popping in before work.

We also bucked the trend of going digital first – we started with an offline channel as we have always believed that physical presence creates a sense of desire for purchase – our physical flash sales are held over a short time frame of usually just four days, with stock replenished daily and sale mechanics changing. We have since extended our reach online for sales in Hong Kong, but our entrance into the Singapore market will similarly begin with sales happening in physical spaces as a priority.

DIA: Why is now the right time for expansion across Asia?

D&D: In the past two years since the inception of OnTheList, we have worked with a variety of brands, from fashion and cosmetics to wine and lifestyle, from mid-range to luxury. We have also kicked off our online platform. While our flash sales platform is well-grounded in Hong Kong, our regional brand partners are always asking for our services in neighbouring countries where there are few options to dispose of old inventory. With that, we decided it was definitely worthwhile exploring options in Asia.

Singapore was our first country in mind due to similar customer shopping behaviour and general lifestyle similarities. This coupled with Singapore’s strong economy and economic policies, makes it a great country for our first step overseas.

DIA: How are consumer retail habits across Asia changing? Any differences to the West?

D&D: There has definitely been a shift in consumer premium retail habits. Many studies state that millennials are proving to be the strongest demographic segment spending on luxury – brands must cater to this change and understand millennial shopping behaviour both in-store and online. While millennials enjoy finer products, they are also a price sensitive demographic and brand loyalty is not as easy to maintain as it was once before. In recent years, both retailers in Asia and Europe have enjoyed huge profits accelerated by Chinese shoppers, whilst Western counterparts who enjoy the luxury as well have a vastly different spending behaviour.

DIA: How do you help minimise the environmental impact of fashion retail?

D&D: On average, 217,000 kg of textiles would be sent to landfills daily in Hong Kong. Through flash sales, brands are able to dispose of old inventory in a more sustainable form as the old stock would not go to waste and brands would still receive some returns on the unwanted inventory. In the past two years, we assisted over 250 brands, across premium fashion, homeware, and cosmetics, in holding over a hundred flash sales and selling over a million items that would have otherwise gone to waste. For items that remain after our flash sales, we always encourage the brand to donate them to charity and continue to help people in need worldwide.

Marketing and Consumer Insight Tools from Google

A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects.

Consumer Barometer

The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets.

Google Trends

Explore what the world is searching and compare the trends.

PageSpeed Insights

PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Think With Google

Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.

Keyword Planner

Google Ads Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads.

Google Surveys

Create, launch, and analyze surveys and perform market research. Google Surveys offers the ability to survey your own website or a panel of more than 10 million online respondents.

‘Advertising at a Crossroads’ as AI the new Focus for Marketers

Arshan Saha Xaxis APAC President
By Arshan Saha, President APAC, Xaxis

There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new challenge: more than before, marketers must fight to break through the clutter and connect with their target audiences. The rise of obtrusive and irrelevant ads on the web has led to a concurrent surge in ad-blocking software as consumers become frustrated with or indifferent to the content bombarding them. In response, some of advertising’s biggest spenders have started to shift their focus back to real-world tactics such as experiential marketing. This leaves advertising at a tricky crossroads, and got me thinking: Will digital advertising always remain an important instrument in a company’s marketing toolbox? And as an advertising company, how can and should we push advertising to adapt if we believe it to be the way forward?

Xaxis wholeheartedly believes that digital advertising needs to deliver tangible results to continue to be relevant, and as such has repositioned to focus its entire offering on client outcomes. The best way to do this was to understand the client’s advertising goal that ties as closely as possible to the true business outcomes they are trying to drive. So what do marketers need to think about and do differently to truly engage consumers and drive measurable business results?

Artificial intelligence (AI) has completely changed what we can achieve in advertising, from media buying and planning, how to achieve set targets, and the metrics used to understand success. As my colleague Sara Robertson, VP of Product Engineering for Xaxis once said: “AI is like a spreadsheet on steroids”. The potential of AI lies in its ability to see the bigger picture. We’ve made AI and machine learning an integral part of our offerings, used to find and define audiences, refine our creative messaging, generate audience personas, and develop bidding strategies, all of which can transform a digital advertising strategy to drive remarkably improved results for clients.

And while it is true that consumers hate interruption, it’s never a bad thing when advertisers are forced to adapt by creating content that consumers enjoy. One example is a creative new type of ad that has emerged in China to play in breaks of TV dramas online. These ads utilize the TV shows’ original content and narrative arcs, and feature the same actors in their on-screen costumes, making the ad almost indistinguishable from the original content to hold the audience’s attention and pique their interest. This type of advertising is expected to surpass 2 billion yuan (US$311 million) in sales revenue this year, up from 800 million yuan in 2016.

Advertising with influencers also holds increasing importance in the marketing mix as a way for brands to create trust and credibility with consumers. Over the last few years, influencer marketing has skyrocketed to the point that it has become a category of its own. The premise for this is that consumers trust people they already follow rather than an obvious advertiser. Brands are therefore working to get attention from consumers by channelling their message through people with extensive and trusting networks, commissioning influencers to co-create ‘native’ content that advertisers can then amplify. All of this shows that content needs to mimic what consumers already enjoy in order to engage, but advertising itself won’t disappear.

At the end of the day, approaches such as experiential marketing can be a highly valuable way for many companies to increase brand exposure and customer loyalty. But they shouldn’t necessarily replace advertising altogether. Marketers need to look at the bigger picture and focus on reaching business objectives by quantifying success with real metrics and conversions—regardless of the marketing tactics they choose to convey their messages. That means connecting with your customers authentically and holistically, wherever they happen to be – though as we know, people are spending more time online now than ever.

For Xaxis, repositioning our offering to focus on client outcomes was the most logical move. To align with a client’s true marketing and business objectives—and deliver results to hit those objectives and maximize ROI—should be the goal of any marketing tactic. What really sets digital advertising apart is its ability to do exactly that, with more transparency, efficiency and measurability than any other approach. For this reason, we don’t see it dying out anytime soon.

Digital, Tech, Marketing & Start-Ups in Asia

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