Digital in Asia — Tech, Gaming & Digital Insights from Asia
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InsightsHow Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers
Douyin generated USD 39.2 billion in ad revenue in 2024, making it China's largest ad platform. ByteDance commands 25.9% of China's digital ad market. Here's...
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Digital in Asia is a leading independent publication covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. Founded by Tom Simpson, we provide in-depth analysis and insights on AI, fintech, e-commerce, and emerging digital trends.
We also offer consultancy services for businesses looking to understand and enter Asian digital markets.