Asian Brands must be more Innovative than those in the West

According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are not only reporting higher ownership and usage of technology, they … Continue reading Asian Brands must be more Innovative than those in the West

Consumer Electronics Path to Purchase in Asia Pacific

Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.

The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading “Consumer Electronics Path to Purchase in Asia Pacific”

Digital Benchmarking and Measurement

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.

It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading “Digital Benchmarking and Measurement”

Welcome to Digital in Asia

This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet. We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date. When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia. Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, … Continue reading Welcome to Digital in Asia