The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities … Read more
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s … Read more
According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are … Read more
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, … Read more
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into … Read more
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile … Read more
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in … Read more
This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight … Read more