by Damian Duffy Lazada is stepping up efforts to strengthen its position as the leading online shopping destination in Southeast Asia. In conjunction with its 7th birthday celebrations the company announced a series of products and services aimed at helping … Continue reading Lazada Launches New Online Retail Solutions in SEA
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep … Continue reading Data Orchestration Crucial for Better Online Customer Experience
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, … Continue reading The APAC Data Landscape in 2019
Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third behind Indonesia (most complex) and Korea. Key study findings: 56% … Continue reading 56% of Business Tech Environments More Complex Than 2 Years Ago
The friendly folks at Meltwater have just released a new report titled ‘E-commerce in SEA: Supercharging Holiday Sales Through Social Media’ analysing consumer sentiment across South East Asia during the year-end shopping period last year to help e-commerce companies better … Continue reading E-commerce in SEA: Holiday Sales Online Consumer Trends
The OnTheList flash sale platform fills a crucial gap in the Asian retail industry. By serving as a third-party vendor of members-only flash sales, it not only offers brands an environmentally friendly way to get rid of past-season stock, it … Continue reading Adventures in New Retail: The Subscription Flash Sales Platform
There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new … Continue reading ‘Advertising at a Crossroads’ as AI the new Focus for Marketers
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed … Continue reading Ethereum, Cats and Infinite Extensibility on the Blockchain
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological … Continue reading Data to Drive the Next Era for Media Businesses
What with the yo-yoing of WPP, profit warnings, and Sir Martin Sorrell’s career, all in the shadow of the rise of the management consultants, you may be just as captivated by the current mayhem in the advertising agency and marketing … Continue reading The Inside Line: The Death of Agencies
