What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep … Continue reading Data Orchestration Crucial for Better Online Customer Experience
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, … Continue reading The APAC Data Landscape in 2019
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific … Continue reading Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
