Thailand Gaming Market 2026: SEA’s Top Spender
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
South Korea is the world’s 4th-largest games market at $17B, where games out-export K-pop and film and one title passed $1B in China in six months.
Asia-Pacific drove $87.6B in gaming revenue and 1.9B players in 2025 — and exports most of the world’s mobile games, led by Vietnam’s 6.7B downloads.
Singapore is Southeast Asia’s smallest gaming market but its regional HQ hub – home to Garena and the global publishers’ SEA operations.
Japan is the world’s 3rd-largest games market and its heritage giant – home of Pokemon, the console industry, and the world’s most lucrative gacha.
Asia does not just export games — it builds inside them. Roblox India users grew 110%, Korea Zepeto has 400M users, and UEFN has paid out $1B+.
Vietnam’s cloud gaming market is tiny but its 5G base is huge — 91% population coverage by end-2025. Why the leapfrog could happen, and why it hasn’t yet.
Vietnam now assembles ~75% of US-bound game consoles — including the PS5 — yet console gaming is under 5% of its own players. The make-vs-play paradox.
Vietnam is the world’s #1 mobile game exporter — 6.7 billion downloads in 2024 — yet earns just $0.06 per player. Inside the hyper-casual factory.
Japan’s long relationship with Thailand is expanding into smart cities, digital infrastructure, gaming, entertainment and platform partnerships. Japan has been Thailand’s largest cumulative foreign investor for decades, and the digital … Read more