China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023
In 2018, China is an almost entirely cashless consumer economy, where popular mobile payment apps such as WeChat Pay and Alipay have enabled consumers to go straight from cash, to smartphone payments, leapfrogging the use of credit cards and cheques. One … Continue reading Inside China’s Mobile Payments War
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities to global platforms. The big story is the continued rise … Continue reading A Quick Guide to Social Media in China
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, … Continue reading APAC, the $6bn Mobile gaming opportunity
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia.
Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with consumers. Continue reading “Market Overview: The Rise of Asia’s Mobile Messaging Apps”