The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current … Continue reading Trends 2023: AVIA – The Asia Video Industry Report 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less … Continue reading Trends 2023: Talkwalker – Social Media Trends 2023
Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million fake accounts have been removed from Facebook, Twitter, Instagram and … Continue reading Brand Safety and Influencer Marketing Overview
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social … Continue reading Evolving your Influencer Marketing for the AI era
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological … Continue reading Data to Drive the Next Era for Media Businesses
We Are Social Singapore have just released their latest report, with all the numbers you need to understand the state of the digital landscape in Southeast Asia in Q4 2015. With total internet users up 12% since March it’s been a busy … Continue reading Digital in South East Asia Q4 2015 Report
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful largely because it can tell a story in a complete … Continue reading Harnessing the Power of Video Marketing in the Online Environment
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the next wave – Generation Z, those born in 1995 or … Continue reading Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
