The SEA Social Commerce Revolution: From Invisible to 25% of E-Commerce in Three Years
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.
influencer marketing
Brand Safety and Influencer Marketing Overview
Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million … Read more
The State Of Influencer Marketing in APAC
The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market … Read more
Evolving your Influencer Marketing for the AI era
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles … Read more