A working tracker of who owns e-commerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
Shopee’s new 5% technical fee, TikTok Shop’s 12.5% Vietnam commission, Lazada’s 3.99% base rate — the full seller cost stack across Southeast Asia’s six major markets in 2026.
Thailand’s digital economy isn’t just growing—it’s become the second-largest in Southeast Asia, behind only Indonesia, and the velocity is accelerating. As of Q1 2026, the market reached 5.6 trillion baht, … Read more
The Philippines is now a USD 40 billion digital economy. That figure—reported by the Philippine Statistics Authority—represents 8.5% of the country’s total GDP and signals something that anyone who’s spent … Read more
Indonesia’s digital economy is closing in on $130 billion in value, powered by 229 million internet users across an archipelago of 17,000 islands (DataReportal, 2025). With a population of 284 … Read more
Vietnam’s digital economy reached an estimated $39 billion in gross merchandise value in 2025, growing at roughly 19% year-on-year and cementing the country’s position as Southeast Asia’s fastest-growing digital market … Read more
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.
Shopee dominates with 52% SEA market share, but TikTok Shop’s aggressive growth and social-first model are reshaping the $100B platform wars.