Indonesian Retail Tech platform Shooper has raised US$130,000 from undisclosed private angel investors during a pre-seed round. The Shooper app helps families save money on shopping with smart location enabled AI technology, and provides real-time big-data consumer analytics solutions to … Continue reading Retail Tech Consumer Analytics Startup Shooper Raises US$130k
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a … Continue reading Gaming and Esports Spotlight on Indonesia
There are 240 million Muslims in Southeast Asia and 600 million Muslims in South Asia, representing a $2.2 trillion dollar market, and with Ramadan just around the corner, brands are racing to stand out in the busiest season of the … Continue reading How to Reach Asian Consumers During Ramadan
Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third behind Indonesia (most complex) and Korea. Key study findings: 56% … Continue reading 56% of Business Tech Environments More Complex Than 2 Years Ago
Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: Marketers spend 31.5% of their budget on digital, 76% say this … Continue reading Indonesia’s Digital and Content Marketing report
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by … Continue reading The Google Consumer Barometer: Free APAC Market Research
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of … Continue reading Half of APAC Smartphone Users Now Shopping on their Device
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading “MicroAd leads funding round for Ambient Digital in South East Asia”
For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.
There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading “2014 in Review: Top 5 Digital in Asia Hot Topics”
For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted in November has as much chance as the early starter from January.
Clear themes emerge: Indonesia, Mobile and Social Media are all a focus. Finding benchmarks to understand campaign performance is also important. Continue reading “2014 in Review: Top 5 Most Engaged Digital in Asia Content”