2014 in Review: Top 5 Digital in Asia Articles
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, … Read more
Indonesia
APAC Digital Ad spend to grow almost 20% in 2014
Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.
Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014
According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest … Read more
Mobile Marketing in Asia
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each … Read more
The Rise of the Social Media Hashtag
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence … Read more
Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam
The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all … Read more
Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more
Asia’s Digital Future in Focus
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into … Read more
Focus on… Indonesia’s Digital Landscape
Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s … Read more
Mobile Consumer Insights and Research for Asia
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile … Read more