MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia.
“Along with our rapid expansion in Asia, our partnership with Ambient Digital has been a tremendous success,” said Kentaro Watanabe, CEO of MicroAd Singapore. “Through the investment this time, we are delighted to further strengthen our relationship with Ambient Digital and to contribute to the future growth of this amazing company.”
“Ambient Digital has become the leading Digital Ad Network in SEA by expanding through internal cash flow without the need for outside investment,” said Eric Rosenkranz, Chairman of Ambient Digital. “However, we decided to open up for Series A financing to accelerate our already impressive growth and expand our client service offering. That we were able to secure our funding from a single investor – MicroAd Singapore – shows that the region is embracing our brand of programmatic advertising.”
The funding will be used to further develop the Ambient Digital platform with a key focus around extending data credentials, crucial to delivering against advertiser goals in a largely audience traded future.
Andrew Stephens, CEO of Ambient Digital, said: “MicroAd are executing an aggressive expansion plan and Ambient Digital share their appetite for scaling businesses across SEA. This investment helps us stay on the leading edge of technology in today’s fast moving media landscape. Our goal is always to offer our advertisers new, unique, best-in-class solutions that will help them sell more products. This investment means that we can continue to move our business away from the traditional Ad Network model toward a complete audience buying solution designed for a programmatic age.”
Sources report Ambient Digital plan to partner with a range of ecosystem specialists – global and regional – to bake a data driven approach deeper into their offering. This will include developing a bespoke data platform, moving operations to real time, strengthening brand safety technology, and building solutions for publishers that enable them to optimise yield in a fast moving programmatic future.
MicroAd has been investing substantially in South East Asia recently ahead of projected double digit online advertising market growth. This promises to be a partnership to watch out for.
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