MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading MicroAd leads funding round for Ambient Digital in South East Asia
MicroAd’s recently launched supply side platform, MicroAd COMPASS, aims to provide a groundbreaking solution for APAC publishers . Kentaro Watanabe, MicroAd CEO, reveals that their new SSP will support increasing demands in the growing RTB market and optimize publisher revenue. See his full interview with Digital in Asia below. Continue reading MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC
For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014.
We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year.
There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have already introduced the key themes for 2014. Indonesia, Mobile and Ecommerce were a huge focus, and we expect this to continue into 2015. Interest in Programmatic and Data point to the future of advertising in the region. Continue reading 2014 in Review: Top 5 Digital in Asia Hot Topics