TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come … Continue reading TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables … Continue reading World’s 1st NFT-enabled Play-to-Earn Cricket Game launches
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments … Continue reading 2022 Gaming, Esports and Metaverse trends
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. … Continue reading Southeast Asia sees fastest Ecommerce sales growth in the World
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage … Continue reading Mapping the Metaverse
The Map of E-Commerce from iPrice ranks Vietnam‘s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Vietnam top 10 Ecommerce iPrice have just released their Q4 2019 Ecommerce … Continue reading Vietnam Ecommerce Rankings
Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is … Continue reading Myanmar Digital Landscape 2020
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally
by Damian Duffy Lazada is stepping up efforts to strengthen its position as the leading online shopping destination in Southeast Asia. In conjunction with its 7th birthday celebrations the company announced a series of products and services aimed at helping … Continue reading Lazada Launches New Online Retail Solutions in SEA
