Skip to content
Digital in Asia

Digital in Asia

Digital in Asia

  • Marketing
    • Mobile
    • Data
    • Programmatic
    • Search
    • Social
    • Video
  • Ecommerce
  • Web3
  • Gaming
  • Markets
    • China
    • Hong Kong
    • India
    • Indonesia
    • Japan
    • Philippines
    • Malaysia
    • Myanmar
    • Singapore
    • South Korea
    • Thailand
    • Vietnam
  • Digital Thinking
    • Focus on…
      • Indonesia
      • Thailand
      • Vietnam
      • Philippines
    • The New Digital Advertising Ecosystem
      • Part 1: Programmatic, Big Data and Algorithms
      • Part 2: Lumascapes
      • Part 3: Display Advertising 101
      • Part 4: The Life of a Programmatic Ad Impression
      • Part 5: Programmatic Goes Global
      • Part 6: Agency Trading Desks
      • Part 7: Deal IDs and PMPs
  • Connect
    • Contact
    • About
    • Newsletter
    • Twitter

Tag: mobile

Gaming
woman using vr goggles outdoors

An Overview of the AR and VR Ecosystem

January 4, 2023January 4, 2023 digitalinasia

Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The VR market globally is expected to reach $44.07 billion in … Continue reading An Overview of the AR and VR Ecosystem

Video
low angle view of lighting equipment on shelf

Trends 2023: AVIA – The Asia Video Industry Report 2023

January 2, 2023January 2, 2023 digitalinasia

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current … Continue reading Trends 2023: AVIA – The Asia Video Industry Report 2023

Insights
pictures of brand strategy and design

Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

January 2, 2023January 2, 2023 digitalinasia

According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year … Continue reading Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

Insights
woman holding book with blank pages

Trends 2023: Forrester – APAC Predictions 2023

January 2, 2023January 2, 2023 digitalinasia

In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation … Continue reading Trends 2023: Forrester – APAC Predictions 2023

Ecommerce
person using a macbook and holding a credit card

Trends 2023: Shopify – Commerce Trends Report 2023

January 1, 2023January 1, 2023 digitalinasia

Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, despite the challenges posed by the COVID-19 pandemic. However, 64% … Continue reading Trends 2023: Shopify – Commerce Trends Report 2023

Insights, Social
group of people in public toilet using smartphones

Trends 2023: Talkwalker – Social Media Trends 2023

December 31, 2022December 31, 2022 digitalinasia

In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less … Continue reading Trends 2023: Talkwalker – Social Media Trends 2023

Blockchain, Insights
nft word on a paper

Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023

December 30, 2022December 30, 2022 digitalinasia

The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to … Continue reading Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023

Insights
crowd of people on a busy street at night

Trends 2023: WARC – The Marketer’s Tookit 2023

December 30, 2022December 31, 2022 digitalinasia

WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and taking advantage of emerging opportunities. This is the 12th edition … Continue reading Trends 2023: WARC – The Marketer’s Tookit 2023

Blockchain

9 key Web3 Primitives for 2023

December 12, 2022December 12, 2022 digitalinasia

Decentralised Blockchain and Web3 usage is exploding, even as centralised crypto operators such as FTX experience challenges. Below are 9 key Web3 concepts for the year ahead. DeFi Decentralized finance (DeFi) platforms are gaining popularity as they offer alternatives to … Continue reading 9 key Web3 Primitives for 2023

Gaming

Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

December 12, 2022December 12, 2022 digitalinasia

This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning … Continue reading Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

Posts navigation

Older posts

Sign up to Digital in Asia

Join 854 other subscribers
 

Loading Comments...