Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a … Continue reading Gaming and Esports Spotlight on Indonesia
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues … Continue reading The Game-Streaming Market in China
Digital transformation is expected to have the single biggest impact on Malaysia’s economy in the near future, contributing at least 20% to the country’s GDP by 2020. But what does this mean for Malaysia’s telecom industry – and its consumers? … Continue reading What’s On The Line For Malaysia With Telecoms DNS Security
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific … Continue reading Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
Leading app platform Smaato recently announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals significant growth across key advertising metrics, including ad request volume and eCPMs. As advertisers direct more money into mobile advertising and consumers … Continue reading APAC Leads Global App Ad Growth with 44% Increase in Ad Requests
In 2017, China became Singapore’s top market for both tourism receipts and visitor arrivals, contributing 3.2 million tourists. As one in a series of parallel moves seen worldwide, mobile payment provider Alipay also launched it’s payment platform to allow Chinese … Continue reading Chinese Tourists Driving New Wave of Mobile Payment Adoption
Mobile growth continues to hit record highs in 2018, built on a foundation of programmatic delivery. And that makes it more important than ever to get mobile innovation right, says Itamar Benedy, CEO, Glispa. In this Q&A with Digital in … Continue reading Innovation and Data in a Mobile First Era
In 2018, China is an almost entirely cashless consumer economy, where popular mobile payment apps such as WeChat Pay and Alipay have enabled consumers to go straight from cash, to smartphone payments, leapfrogging the use of credit cards and cheques. One … Continue reading Inside China’s Mobile Payments War
From 14 June to 15 July, almost half of the world’s population will divert its attention to the 32 hopefuls fighting it out for the 2018 FIFA World Cup in Russia. In the periphery, marketers will engage in a battle … Continue reading 2018 is “The Year of App” for World Cup marketing
AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even … Continue reading Mobile to account for 62% of India digital ad spend by 2021
