Insights

Douyin Advertising in China: How Its Ad and Commerce Ecosystem Works

Douyin logo on a smartphone screen against a red and blue gradient

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop ecommerce — and why it’s nothing like TikTok.

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