Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally
Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. … Continue reading From Linear TV to OTT and Connected TV Advertising in Asia
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, … Continue reading The APAC Data Landscape in 2019
Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third behind Indonesia (most complex) and Korea. Key study findings: 56% … Continue reading 56% of Business Tech Environments More Complex Than 2 Years Ago
The OnTheList flash sale platform fills a crucial gap in the Asian retail industry. By serving as a third-party vendor of members-only flash sales, it not only offers brands an environmentally friendly way to get rid of past-season stock, it … Continue reading Adventures in New Retail: The Subscription Flash Sales Platform
Since the creation of Bitcoin in 2009, cryptocurrency has been touted as the future of banking, payments and financial services. And the future of every other global industry obviously. Sometimes blockchain use-cases can seem a little bit of a stretch, … Continue reading How Blockchain Technology is Reshaping the Future of Global Payments
As a rising star of Southeast Asia’s media tech scene, and the publisher behind theAsianparent.com, AsianMoneyGuide.com, and HerStyleAsia.com, Tickled Media reaches over 12 million women monthly across SEA via its content and community platforms. We caught up with Adrian Watkins, … Continue reading Tickled Media names first Chief Strategy Officer as revenue up 45%
What with the yo-yoing of WPP, profit warnings, and Sir Martin Sorrell’s career, all in the shadow of the rise of the management consultants, you may be just as captivated by the current mayhem in the advertising agency and marketing … Continue reading The Inside Line: The Death of Agencies
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges and opportunities in ecommerce across the … Continue reading Sales increase for 51% of online retailers in SEA and Taiwan over past year
Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper from IAB Singapore, poor data application in the creative process … Continue reading Lack of data in creativity leading cause of wasted digital ad spend
