Tag Archives: myanmar

The New Digital-First Myanmar Consumer

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar.

Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.

A recent report from Myanmar advertising platform Humology took a deep-dive into the detail:

  • There are now 35 million total online consumers in Myanmar, with only 22 million on Facebook
  • 56% of consumers now go online multiple times every day –
    an increase of 75% since COVID19
  • 80% of consumers have added a new app on their smartphone since COVID19
  • 71% of consumers now watch online video every day – an increase from 42% since COVID19
  • 69% have increased video streaming on online video platforms such as OTT and CTV
  • 65% are playing more games on their smartphones and tablets – interestingly 52% of the mobile gaming audience are female
  • 72% play mobile games every day with a 37% increase in consumers playing multiple times per day
  • Social platforms are trusted by only 46% of consumers whereas local websites are trusted by 75% of consumers

Evolving consumer behaviour will result in changes in how marketers choose to execute in Myanmar, with more of a focus on online video, mobile gaming and ecommerce.

Full report below.

Myanmar Digital Landscape 2020

Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020.

With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is fast becoming the priority for all advertisers.

Local marketing tech platform Humology have produced a trends deck covering digital.

Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas.

Myanmar Digital Trends 2018

Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas.

Myanmar is extremely hot with VC investment right now, built on the amazing speed of consumer growth in mobile and app usage.

Myanmar Big on Facebook and Mobile Gaming

Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common handset from friends or relatives.

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Facebook and Gaming are the most popular mobile pastimes in Myanmar, although 95% of consumers still use their mobile phones for phone calls.

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Source: Updated Myanmar Research

Myanmar 33 million mobile users, smartphone usage 80%

The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users.

This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers.

Myanmar now has at least 33 million active mobile subscriptions in a country with an official population of 53 million. Smartphone usage rate is reported at 80%.

Viber estimates that it has 18 million active users in the country – meaning that almost 1 in 2 of all active cell phones in the country have Viber installed on them.

Myanmar Digital Future – Telenor [Infographic]

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Market Overview: The Rise of Asia’s Mobile Messaging Apps

The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia.

Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with consumers. Continue reading Market Overview: The Rise of Asia’s Mobile Messaging Apps

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia

Mobile Consumer Insights and Research for Asia

It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia

Digital Benchmarking and Measurement

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.

It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement

Social Media in Asia

The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets.

Here’s the latest Asia summary: Continue reading Social Media in Asia