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Digital in Asia

Digital in Asia

Digital in Asia

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Tag: agency

Programmatic

Agents of Change: Programmatic Pain Points and Priorities in APAC

August 30, 2018November 2, 2018 digitalinasia

58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While APAC typically lags behind other regions in digital and programmatic … Continue reading Agents of Change: Programmatic Pain Points and Priorities in APAC

Mobile, Programmatic

Myanmar Digital Trends 2018

February 1, 2018February 1, 2018 digitalinasia

Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018

Insights

iKorea: Media Reps – Past, Present, and Future

April 17, 2017November 28, 2017 digitalinasia

iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will most definitely have heard of the term “rep sa.” “Rep” … Continue reading iKorea: Media Reps – Past, Present, and Future

 

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