In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global … Read more
58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While … Read more
Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone … Read more
Stephen McNulty, Managing Director Asia-Pacific and Japan at Progress, discusses the importance of gaining a comprehensive view of each customer’s journey and following a targeted approach based on the insights. … Read more
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of … Read more
According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are … Read more
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at … Read more
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, … Read more
In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. Brands in the region have a … Read more