Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while also keeping their existing player bases engaged for longer periods … Continue reading 2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia.
Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with consumers. Continue reading “Market Overview: The Rise of Asia’s Mobile Messaging Apps”
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be proved wrong, as it doesn’t turn into the fabled “Year of Mobile”… yet again! (Disclaimer: It will probably actually be the “Year of Mobile” this year.)
With this in mind, below is the annual digital trends roundup for 2014. Asia is covered in depth across the content, but many trends are global, and we have reflected that in the choice of material.
We will be returning to this topic in future months. For now, enjoy. Continue reading “Digital Marketing and Consumer Trends Summary 2014”