
The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces
Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred … Continue reading The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces