CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep … Continue reading Data Orchestration Crucial for Better Online Customer Experience
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan … Continue reading The State of Programmatic Advertising in Japan
There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new … Continue reading ‘Advertising at a Crossroads’ as AI the new Focus for Marketers
58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While APAC typically lags behind other regions in digital and programmatic … Continue reading Agents of Change: Programmatic Pain Points and Priorities in APAC
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have … Continue reading Digital Transparency: Peeling the Programmatic Onion
iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, … Continue reading iKorea: Why Korea is Saying No to Programmatic
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this is a timely move. The Curated Market will employ a … Continue reading MediaMath Launches Brand-safe Curated Publisher Market
New digital advertising firm Rodeo have created Malaysia’s first interactive in car advertising platform, which provides advertisers with a captive audience on a programmatic buying platform. Clients already signed up to the service include Lenovo, Li TV, Sling Apps, Zepto, Rainfilms, … Continue reading New platform offers real time performance buying for Digital OOH
