We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.
China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.
1 thought on “Programmatic to hit $12.72bn ad spend in China over 2017”
1 thought on “Programmatic to hit $12.72bn ad spend in China over 2017”