Programmatic to hit $12.72bn ad spend in China over 2017

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We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.

China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

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  1. Pingback: ATS Singapore 2017: FOMO shares about The State of Programmatic in China – Authorized Worldwide WeChat Payment

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