Programmatic to hit $12.72bn ad spend in China over 2017

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We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.

China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

1 thought on “Programmatic to hit $12.72bn ad spend in China over 2017”

  1. Pingback: ATS Singapore 2017: FOMO shares about The State of Programmatic in China – Authorized Worldwide WeChat Payment

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