Programmatic to hit $12.72bn ad spend in China over 2017

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We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.

China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, an independent publication covering Asia's digital economy since 2013. He writes the Hyperfuture Memo on Substack and is the founder of AK3R, his investing and advisory brand across gaming, AI, adtech, and digital media. Tom is based in Singapore.

1 thought on “Programmatic to hit $12.72bn ad spend in China over 2017”

  1. Pingback: ATS Singapore 2017: FOMO shares about The State of Programmatic in China – Authorized Worldwide WeChat Payment

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