Insights

China’s Digital Market in 2026: The Complete Overview

China’s digital economy reached 54 trillion yuan (~$7.5 trillion) in 2023, accounting for 43% of GDP and growing at 10.3% year-on-year — making it the world’s largest digital economy by … Read more

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Insights

How Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop e-commerce — and why it’s nothing like TikTok.

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