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Tag: China

Social
neon lights on city buildings

Trends 2023: PJDaren – The State of Influencers China 2023

January 2, 2023January 2, 2023 digitalinasia

China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023

Fintech

Q3 APAC Fintech Funding Hints at Nascent Recovery

October 29, 2020December 4, 2020 digitalinasia

The first three quarters of 2020 saw APAC fintechs raise a combined $3.9 billion, down 46% compared to the same period last year, while deal volume fell by 20.5% to 318, according to the latest Q3 APAC Fintech Funding Report … Continue reading Q3 APAC Fintech Funding Hints at Nascent Recovery

Mobile, News

The Game-Streaming Market in China

October 8, 2020 digitalinasia

China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues … Continue reading The Game-Streaming Market in China

Ecommerce, Mobile

Chinese Tourists Driving New Wave of Mobile Payment Adoption

August 31, 2018September 5, 2018 digitalinasia

In 2017, China became Singapore’s top market for both tourism receipts and visitor arrivals, contributing 3.2 million tourists. As one in a series of parallel moves seen worldwide, mobile payment provider Alipay also launched it’s payment platform to allow Chinese … Continue reading Chinese Tourists Driving New Wave of Mobile Payment Adoption

Ecommerce, Mobile

Inside China’s Mobile Payments War

June 19, 2018November 2, 2018 digitalinasia

In 2018, China is an almost entirely cashless consumer economy, where popular mobile payment apps such as WeChat Pay and Alipay have enabled consumers to go straight from cash, to smartphone payments, leapfrogging the use of credit cards and cheques. One … Continue reading Inside China’s Mobile Payments War

News

New Technology and Partnership Opportunities in the UK

February 19, 2017November 28, 2017 digitalinasia

The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities to a global marketplace, including the EU and beyond. The … Continue reading New Technology and Partnership Opportunities in the UK

Infographics, Research

Programmatic to hit $12.72bn ad spend in China over 2017

January 13, 2017 digitalinasia

We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic] Continue reading Programmatic to hit $12.72bn ad spend in China over 2017

Digital Landscapes, Research

China’s Digital Advertising Consumer Landscape

January 9, 2017January 9, 2017 digitalinasia

With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous … Continue reading China’s Digital Advertising Consumer Landscape

Insights, News

2015 in Review: Top 5 Digital in Asia Content

December 29, 2015June 6, 2016 digitalinasia

2015 was another exciting year for digital and programmatic in Asia, South East Asia especially. There is a definite sense that individual markets are outgrowing Singapore as a regional hub – evidenced by rapidly increasing spends at individual market level, and a … Continue reading 2015 in Review: Top 5 Digital in Asia Content

Insights

Chinese consumers want innovation, but suspicious of big business

September 29, 2015September 29, 2015 digitalinasia

Chinese consumers say concerns about personal privacy, the environment and their security will stop them from purchasing new products, according to a new study from Edelman. Raised in a high growth, fast changing society, a vast majority (94%) of Chinese … Continue reading Chinese consumers want innovation, but suspicious of big business

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