Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the cookie, but by the rise of the Internet of Things … Continue reading The Future of Digital Identity
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep … Continue reading Data Orchestration Crucial for Better Online Customer Experience
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, … Continue reading The APAC Data Landscape in 2019
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological … Continue reading Data to Drive the Next Era for Media Businesses
Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper from IAB Singapore, poor data application in the creative process … Continue reading Lack of data in creativity leading cause of wasted digital ad spend
Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all devices and channels. Using customer relationship management (CRM) or data … Continue reading New Tech Heats Up APAC Ecommerce Market
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent … Continue reading How Google and Facebook are Eating the APAC Ad Industry
1. V-Key managing trust and identity with virtual hardware on your phone V-Key is a global leader in software based digital security. V-Key is the inventor of V-OS, the world’s first virtual secure element that uses advanced cryptographic and cybersecurity protections to … Continue reading 6 Interesting Start Up Ideas at Innovfest Singapore
SGInnovate this week presented ARISE, an Artificial Intelligence-themed event at innovfest unbound 2017 as part of a long term investment in AI and data driven technology. The anchor event of the Smart Nation Innovations Week, innovfest unbound is Asia’s largest innovation festival with … Continue reading Singapore Intensifies Focus on Data and AI Tech
Stephen McNulty, Managing Director Asia-Pacific and Japan at Progress, discusses the importance of gaining a comprehensive view of each customer’s journey and following a targeted approach based on the insights. There are many challenges facing today’s marketers: pressure for growth, … Continue reading Profiling the Anonymous Customer: Fully Understanding the Consumer Journey
