With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there.
Chinese internet users are more likely to be under the age of 30, have a higher education than previous generations and earn an average income.
These netizens are increasingly accessing the Internet though mobile devices. Not only is it more convenient for them, but the majority of Internet users find the experience comparable to or even better than desktop.
China’s Advertising Landscape [Infographic]