Esports in Vietnam eclipses traditional sports across every meaningful metric. According to the Deloitte SEA Esports Report 2024, 94% of Vietnamese people have heard of esports — a figure matched … Read more
Most companies treat AI as a content generation novelty rather than operational infrastructure. The real impact of AI has almost everything to do with removing friction from core business workflows.
Digital advertising has become one of the most complex operational systems in modern business. Most people in the industry know this. Fewer have thought through what it actually demands. Ten … Read more
Ever need data to help you understand the latest digital trends and audience behaviours? Good news: DataReportal is a complete online collection of all the reports published by We Are … Read more
by Tom Simpson Latest data reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% year-on-year across Asia Pacific (ex. China), while ‘The Rest’ – every publisher … Read more
With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under … Read more
Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In … Read more
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful … Read more
No matter how much we may want to avoid it, maths (or math to our American friends) is a big part of Digital advertising. In order to measure and optimise … Read more
Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration … Read more