Indonesia Gaming Market 2026: 175M Players
Indonesia is Southeast Asia’s biggest gaming nation – 175M players and 870M downloads a quarter – yet captures only a quarter of the region’s revenue.
Indonesia is Southeast Asia’s biggest gaming nation – 175M players and 870M downloads a quarter – yet captures only a quarter of the region’s revenue.
The Philippines has 68M gamers, four Mobile Legends world titles, and was the epicentre of the Axie Infinity play-to-earn boom and bust.
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
India has 591M gamers, rivalling China – but earns a fraction per player, exports almost no games, and a 2025 law erased its biggest segment.
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
South Korea is the world’s 4th-largest games market at $17B, where games out-export K-pop and film and one title passed $1B in China in six months.
Asia-Pacific drove $87.6B in gaming revenue and 1.9B players in 2025 — and exports most of the world’s mobile games, led by Vietnam’s 6.7B downloads.
How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
VNG holds an estimated 55% of Vietnam’s gaming market — up from 24.5% in 2020. The real story of Vietnam’s domestic champion, fact-checked.
Esports in Vietnam eclipses traditional sports across every meaningful metric. According to the Deloitte SEA Esports Report 2024, 94% of Vietnamese people have heard of esports — a figure matched … Read more