iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, … Continue reading iKorea: Why Korea is Saying No to Programmatic
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will most definitely have heard of the term “rep sa.” “Rep” … Continue reading iKorea: Media Reps – Past, Present, and Future
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of … Continue reading Half of APAC Smartphone Users Now Shopping on their Device
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, … Continue reading APAC, the $6bn Mobile gaming opportunity
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading “Mobile Consumer Insights and Research for Asia”
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading “Digital Benchmarking and Measurement”
The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets.
Here’s the latest Asia summary: Continue reading “Social Media in Asia”
This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet. We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date. When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia. Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, … Continue reading Welcome to Digital in Asia