A working tracker of who owns e-commerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
Indonesia’s digital economy is closing in on $130 billion in value, powered by 229 million internet users across an archipelago of 17,000 islands (DataReportal, 2025). With a population of 284 … Read more
China’s digital economy reached 54 trillion yuan (~$7.5 trillion) in 2023, accounting for 43% of GDP and growing at 10.3% year-on-year — making it the world’s largest digital economy by … Read more
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.
Shopee dominates with 52% SEA market share, but TikTok Shop’s aggressive growth and social-first model are reshaping the $100B platform wars.