Thailand Gaming Market 2026: SEA’s Top Spender
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Singapore is Southeast Asia’s smallest gaming market but its regional HQ hub – home to Garena and the global publishers’ SEA operations.
TikTok Shop’s SEA GMV doubled to $45.6B in 2025 — run largely by MCN agencies. How the creator-support layer between platforms and sellers actually works.
Cash on delivery fell from 52% of SEA ecommerce payments in 2019 to 31% in 2024 — and below 10% by 2028. Why COD persists, and why it’s finally dying.
Current GMV and market-share data for TikTok Shop and Shopee in Southeast Asia. TikTok Shop hit $45.6B in 2025; Shopee leads at 53%. Refreshed quarterly.
Vietnam’s cloud gaming market is tiny but its 5G base is huge — 91% population coverage by end-2025. Why the leapfrog could happen, and why it hasn’t yet.
Vietnam now assembles ~75% of US-bound game consoles — including the PS5 — yet console gaming is under 5% of its own players. The make-vs-play paradox.
Vietnam is the world’s #1 mobile game exporter — 6.7 billion downloads in 2024 — yet earns just $0.06 per player. Inside the hyper-casual factory.
China’s $14B delivery price war, Grab’s first full-year profit, and Singapore’s world-first lab-grown meat. The state of Asian food tech in 2026.
India now has 660 million smartphone users, and the vast majority of them have never owned a laptop, never had a broadband connection, and never used a desktop browser to … Read more