The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of … Continue reading Half of APAC Smartphone Users Now Shopping on their Device
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading “MicroAd leads funding round for Ambient Digital in South East Asia”
In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines.
With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors. Continue reading “Focus on… The Philippines’ Digital Landscape”
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading “Mobile Marketing in Asia”
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading “Ecommerce in Emerging Asia”
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading “Asia’s Digital Future in Focus”
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading “Mobile Consumer Insights and Research for Asia”
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading “Digital Benchmarking and Measurement”
The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets.
Here’s the latest Asia summary: Continue reading “Social Media in Asia”
This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet. We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date. When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia. Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, … Continue reading Welcome to Digital in Asia