The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey.
Exactly 50% of respondents across Asia Pacific cited convenience as the most compelling reason for shopping on their smartphone. Other motivating factors include the ability to shop on the go and the growing availability of apps that make it easy to shop online.
|Fig 1: % consumers who have made a purchase using a smartphone
In addition to using their mobile phones to make purchases, shoppers in the region are also using it to compare prices between physical and online stores. Close to half (45%) of respondents have conducted price comparisons, with a similar proportion (44%) also stating that they have conducted research online prior to making a purchase in-store.
Overall, consumers from China (70%), India (63%) and Taiwan (62%) are the most likely to shop using their smartphones with the most popular mobile shopping purchases amongst Asia Pacific shoppers include clothing and accessories (27%), followed by apps (21%) and daily deal coupons (19%).
Asia Pacific consumers are also adopting new mobile technologies, with 28% of respondents saying that they use mobile banking apps. Group buying apps (40%) and digital wallets (28%) are the most popular amongst Chinese consumers.
Increased smartphone ownership is clearly having a massive impact on the way people across Asia Pacific shop and spend. Brands and online shopping portals need to continue to develop easy and simple ways to browse and pay, as convenience remains paramount to consumers whether they are shopping on their phones or in-store.
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading MicroAd leads funding round for Ambient Digital in South East Asia
In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines.
With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors. Continue reading Focus on… The Philippines’ Digital Landscape
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading Mobile Marketing in Asia
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement
The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets.
Here’s the latest Asia summary: Continue reading Social Media in Asia
This site and the Digital in Asia community is for everyone who works in Digital across Asia.
With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet.
We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date.
When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia.
- Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, and in terms of introducing global learnings. We want this site to be the “go to” location for the Digital resources you need, whatever your role in the Digital ecosystem.
- Connect – Welcome to digital marketers, blockchain entrepreneurs, influencers, and ecommerce executives from all over Asia. These are jobs that barely existed a few years, even a few months ago. In Asia we stand at the start of a huge and exciting change in Digital. However, beyond the major regional hubs such as Singapore or Hong Kong, there is little sense of this as a larger industry shift. Digital communities in Jakarta, Taipei, Tokyo, HCMC and beyond will grow at an amazing rate over the coming years. We want to capture a sense of excitement and shared purpose.
That’s it. Hope you enjoy the site, please visit us on Facebook, Twitter, and Linkedin, or sign up for our newsletter. and feel free to get in touch if you have any thoughts on how we could be doing things better. Remember, this site is for you, the Digital community. If we’re not relevant, we’re not doing things right.