Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is … Continue reading Myanmar Digital Landscape 2020
Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the cookie, but by the rise of the Internet of Things … Continue reading The Future of Digital Identity
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally
Digitalization of Asia’s commerce brings choice to consumers and opportunity to businesses. It also provides the region’s societies with a path to greater economic growth and prosperity. Better government and business support of the digital economy is needed though, to … Continue reading Unlocking the Untapped Potential in Asia’s Digital Economy
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep … Continue reading Data Orchestration Crucial for Better Online Customer Experience
Digital transformation is expected to have the single biggest impact on Malaysia’s economy in the near future, contributing at least 20% to the country’s GDP by 2020. But what does this mean for Malaysia’s telecom industry – and its consumers? … Continue reading What’s On The Line For Malaysia With Telecoms DNS Security
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific … Continue reading Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
Citrix recently announced the release of research into The State of IT Complexity in Asia-Pacific and Japan that revealed over half of businesses in Singapore are struggling with complexity, coming in third behind Indonesia (most complex) and Korea. Key study findings: 56% … Continue reading 56% of Business Tech Environments More Complex Than 2 Years Ago
This past summer, Japan made a legislative manoeuvre that went surprisingly under the radar, particularly given a bright spotlight on the country’s innovations ahead of the 2020 Tokyo Olympics. The country legalized casino gaming, with the first resorts expected in the … Continue reading Japan Paves The Way For Significant Boost In Digital Entertainment
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands, marketers … Continue reading Vietnam: Digital Trends & Consumer Landscape Overview
