China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year … Continue reading Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation … Continue reading Trends 2023: Forrester – APAC Predictions 2023
Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, despite the challenges posed by the COVID-19 pandemic. However, 64% … Continue reading Trends 2023: Shopify – Commerce Trends Report 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less … Continue reading Trends 2023: Talkwalker – Social Media Trends 2023
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition. This report, … Continue reading Trends 2023: Pinterest – Pinterest Predicts 2023
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to … Continue reading Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning … Continue reading Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia
This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. … Continue reading Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the … Continue reading Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry
