Skip to content
Digital in Asia

Digital in Asia

Digital in Asia

  • Marketing
    • Mobile
    • Data
    • Programmatic
    • Search
    • Social
    • Video
  • Ecommerce
  • Web3
  • Gaming
  • Markets
    • China
    • Hong Kong
    • India
    • Indonesia
    • Japan
    • Philippines
    • Malaysia
    • Myanmar
    • Singapore
    • South Korea
    • Thailand
    • Vietnam
  • Digital Thinking
    • Focus on…
      • Indonesia
      • Thailand
      • Vietnam
      • Philippines
    • The New Digital Advertising Ecosystem
      • Part 1: Programmatic, Big Data and Algorithms
      • Part 2: Lumascapes
      • Part 3: Display Advertising 101
      • Part 4: The Life of a Programmatic Ad Impression
      • Part 5: Programmatic Goes Global
      • Part 6: Agency Trading Desks
      • Part 7: Deal IDs and PMPs
  • Connect
    • Contact
    • About
    • Newsletter
    • Twitter

Tag: media

Gaming
man in black crew neck t shirt playing mobile game

GGEZ: Asia’s Mobile Games and Mobile Gamers

March 30, 2023March 30, 2023 digitalinasia

Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. … Continue reading GGEZ: Asia’s Mobile Games and Mobile Gamers

Artificial Intelligence
a woman looking afar

Is Artificial Intelligence (AI) the Future of Work?

March 30, 2023March 30, 2023 digitalinasia

Have you ever wondered how artificial intelligence (AI) will affect the future of work? As artificial intelligence continues to grow at a rapid pace, it’s critical to understand the possible opportunities and difficulties it may bring. Firstly, a burning question … Continue reading Is Artificial Intelligence (AI) the Future of Work?

Social
neon lights on city buildings

Trends 2023: PJDaren – The State of Influencers China 2023

January 2, 2023January 2, 2023 digitalinasia

China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023

Insights
pictures of brand strategy and design

Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

January 2, 2023January 2, 2023 digitalinasia

According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year … Continue reading Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

Insights
woman holding book with blank pages

Trends 2023: Forrester – APAC Predictions 2023

January 2, 2023January 2, 2023 digitalinasia

In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation … Continue reading Trends 2023: Forrester – APAC Predictions 2023

Ecommerce
person using a macbook and holding a credit card

Trends 2023: Shopify – Commerce Trends Report 2023

January 1, 2023January 1, 2023 digitalinasia

Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, despite the challenges posed by the COVID-19 pandemic. However, 64% … Continue reading Trends 2023: Shopify – Commerce Trends Report 2023

Insights, Social
group of people in public toilet using smartphones

Trends 2023: Talkwalker – Social Media Trends 2023

December 31, 2022December 31, 2022 digitalinasia

In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less … Continue reading Trends 2023: Talkwalker – Social Media Trends 2023

Insights
blue bright lights

Trends 2023: Pinterest – Pinterest Predicts 2023

December 31, 2022December 31, 2022 digitalinasia

Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition. This report, … Continue reading Trends 2023: Pinterest – Pinterest Predicts 2023

Blockchain, Insights
nft word on a paper

Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023

December 30, 2022December 30, 2022 digitalinasia

The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to … Continue reading Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023

Gaming

Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

December 12, 2022December 12, 2022 digitalinasia

This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning … Continue reading Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

Posts navigation

Older posts
 

Loading Comments...