Tag Archives: consumers

Top 10 2017 Global Consumer Trends

Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017.

These are the ten to watch:

  • 55%: The percentage of the total global population that will live in cities in 2017, which is five points higher than it was in 2007, the year that urban population first surpassed rural population.
  • 30.1: The median age of the global population in 2017, up from 27.9 a decade ago.
  • 3.5 million: The number of additional people that will come online per week globally in 2017.
  • 188,000: The number of single-person households that will be added globally each week.
  • 44.1%: Percentage of payments made with cards – not cash – in 2016 measured by value, marking the first year cash (43%) was no longer the largest payment source. Card payments will continue to spike, reaching 49.1% of all value by 2021.
  • $711 billion: The value of the health and wellness industry in 2016. The industry is forecast to grow even larger in 2017, with demand surging for products such as meat substitutes and dairy milk alternatives.
  • 2.7 million: Babies projected to be born each week globally in 2017.
  • 2.3%: The percentage rise in consumer spending forecast for 2017.
  • $40 billion: Amount global consumers will spend each week.
  • $146 billion: Amount global consumers will save each week.
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Samsung is Top Brand with Asian Consumers, ahead of Apple

Brands at the forefront of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Number 1 position was taken by Samsung, with Apple and Sony in 2 and 3 respectively.

Samsung retained its top spot in terms of customer perception, despite a tough year which saw mobile phone sales squeezed by Android competitors. They released the Galaxy S6 Edge Plus and Note 5 in August 2015, beating new iPhones to the market by about a month. These models debuted after slow sales of the premium Galaxy S6 prompted price cuts and customer refunds. Samsung then wasted little time in launching the Galaxy S7 Edge in January 2016, largely to favourable reviews for its expandable storage, a dual-pixel camera, battery and always-on display.

In the new entries, Airbnb’s debut on the Top 1000 Brands ranking means it’s only a matter of time before Uber, Netflix and Grab displace more traditional incumbents.

Find the full Campaign Asia Top 1000 ranking here.