Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition.
This report, called Pinterest Predicts, is not just a retrospective on the past year’s trends. Instead, it offers a glimpse into the future and the emerging trends that people are already planning for on Pinterest.
It is a unique and forward-looking perspective on what’s to come from low/no alcohol to travel by train.
Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.
