How It Works

What is the State of Asia’s Creator Economy in 2026? TikTok, YouTube, and Douyin Compared

The Creator Economy Asia: TikTok, YouTube, Douyin and Creator Monetization

How Creator Economies Monetize in Asia: A $26 Billion Machine With Very Different Rules The creator economy in Asia isn’t a smaller version of the Western one. It’s a structurally … Read more

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How It Works

How Do Mobile-First Economies in Asia Leapfrog Desktop in 2026? A Comprehensive Analysis

young woman talking on phone in flag corridor

India now has 660 million smartphone users, and the vast majority of them have never owned a laptop, never had a broadband connection, and never used a desktop browser to … Read more

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Gaming

How Does Gaming Monetisation Work in Asia in 2026? Inside the Region’s Biggest Entertainment Industry

How Gaming Monetisation Works in Asia: The Business Models Behind an $88 Billion Industry

Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more

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Analysis

How Ads, Commerce and AI are Converging in Asia

How Ads, Commerce and AI are Converging in Asia

Asia’s $311 Billion Ad Market, $2.3 Trillion Commerce Engine, and $102 Billion AI Layer Are Fusing Into a Single Stack There’s a simple model for understanding Asia’s digital economy, and … Read more

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Analysis

What is the Future of Ecommerce in 2026? Agentic Commerce and AI-Controlled Demand

The Future of Ecommerce: Agentic Commerce and AI Demand

The Future of Ecommerce When AI Controls Demand: $5 Trillion in Spending Up for Grabs AI shopping agents are already redirecting how consumers find, evaluate, and buy products online — … Read more

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Insights

What is the State of Vietnam’s Gaming Market in 2026? Why the Consensus Gets It Wrong

Vietnam's Gaming Market: Why the Consensus Is Wrong and Where the Upside Is

Every few months, a new narrative about Vietnam’s gaming market circulates in investment memos, conference panels, and analyst decks. The story usually goes something like this: Vietnam is a massive, … Read more

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Insights

How Does Douyin Advertising Work in 2026? Inside China’s Largest Ad Platform

How Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop e-commerce — and why it’s nothing like TikTok.

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