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Tag: asia

Gaming

6 Esports and Gaming Trends for 2022 in SEA

March 28, 2022March 31, 2022 digitalinasia

Esports and gaming are huge across SEA with almost 250m participants and 82% of people playing either on mobile, console or desktop. We caught up with Mitch Esguerra, Southeast Asia Operations CEO, Galaxy Racer to get his take on the … Continue reading 6 Esports and Gaming Trends for 2022 in SEA

Blockchain, Gaming

World’s 1st NFT-enabled Play-to-Earn Cricket Game launches

March 24, 2022March 28, 2022 digitalinasia

Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables … Continue reading World’s 1st NFT-enabled Play-to-Earn Cricket Game launches

News

2022 Gaming, Esports and Metaverse trends

February 28, 2022February 28, 2022 digitalinasia

While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments … Continue reading 2022 Gaming, Esports and Metaverse trends

Retail Tech
retail media

Southeast Asia sees fastest Ecommerce sales growth in the World

February 23, 2022February 23, 2022 digitalinasia

Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. … Continue reading Southeast Asia sees fastest Ecommerce sales growth in the World

Programmatic

Agents of Change: Programmatic Pain Points and Priorities in APAC

August 30, 2018November 2, 2018 digitalinasia

58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While APAC typically lags behind other regions in digital and programmatic … Continue reading Agents of Change: Programmatic Pain Points and Priorities in APAC

Insights, News

Asia’s Top 1000 Brands – Movers and Shakers

June 8, 2018July 22, 2018 digitalinasia

Campaign Asia has just released it’s annual Top 1000 brands survey, covering the biggest brands with Asian consumers, the brands that have risen and fallen furthest in the top 100 in the last year, plus the top 10 smartphone and … Continue reading Asia’s Top 1000 Brands – Movers and Shakers

Social

APAC Content Marketing Predictions for 2017

December 13, 2016November 28, 2017 digitalinasia

2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the … Continue reading APAC Content Marketing Predictions for 2017

Insights, News

Samsung is Top Brand with Asian Consumers, ahead of Apple

June 6, 2016December 13, 2016 digitalinasia

Brands at the forefront of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Number 1 position was taken by Samsung, with Apple and Sony in 2 and 3 respectively. Samsung retained its top spot in terms of … Continue reading Samsung is Top Brand with Asian Consumers, ahead of Apple

Insights

Selling Beer in Vietnam, a Digital Challenge

October 14, 2015November 23, 2015 digitalinasia

Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer … Continue reading Selling Beer in Vietnam, a Digital Challenge

Marketing Matters, Social

Retail S-Commerce: Moving to Mobile and Beyond

September 18, 2015November 23, 2015 digitalinasia

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject.  Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond

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