Gaming

Gaming Monetisation in Asia: Advertising, In-App Purchases and Hybrid Models

How Gaming Monetisation Works in Asia: The Business Models Behind an $88 Billion Industry

Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more

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Gaming

5G and Vietnam’s Gaming Market: Monetisation, ARPU and Cloud Gaming

Neon 5G symbol above a city skyline with wireless network icons

Vietnam’s new 5G infrastructure could have just made premium gaming affordable. Vietnam deployed 30,000 5G base stations reaching 90% population coverage since commercial launch in October 2024. Ookla’s July 2026 … Read more

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The DIA Briefing

Asia’s digital markets, every other week. Free.