China Gaming Market 2026: Market Size, Leading Companies and Player Trends
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
tencent
Asia Gaming Tracker 2026: Leading Games and Markets Across 15 Countries
How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
Gaming Monetisation in Asia: Advertising, In-App Purchases and Hybrid Models
Asia-Pacific gaming generated $87.6 billion in 2025,[1] accounting for 46% of global gaming spend[1] (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more
How Ads, Commerce and AI are Converging in Asia
There’s a simple model for understanding Asia’s digital economy, and most people haven’t drawn it yet. Three layers — advertising, commerce, and artificial intelligence — are collapsing into a single … Read more
Tencent: $603B Tech Giant Connecting 1.4B Users
Tencent Holdings doesn’t need an introduction in Asia, but it does need a reappraisal. Founded by Pony Ma (Ma Huateng) in 1998[1] and headquartered in Shenzhen, the company has evolved … Read more
A Quick Guide to Social Media in China
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities … Read more