China Gaming Market 2026: $50B and 683M Players
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
India has 591M gamers, rivalling China – but earns a fraction per player, exports almost no games, and a 2025 law erased its biggest segment.