China Gaming Market 2026: $50B and 683M Players
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.