Gaming

How Gaming Monetisation Works in Asia: The Business Models Behind an $88 Billion Industry

Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more

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News

AdColony And Anzu.io Join Forces To Bring Blended In-Game Ads To APAC

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends … Read more

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