Indonesia Gaming Market 2026: 175M Players
Indonesia is Southeast Asia’s biggest gaming nation – 175M players and 870M downloads a quarter – yet captures only a quarter of the region’s revenue.
Indonesia is Southeast Asia’s biggest gaming nation – 175M players and 870M downloads a quarter – yet captures only a quarter of the region’s revenue.
The Philippines has 68M gamers, four Mobile Legends world titles, and was the epicentre of the Axie Infinity play-to-earn boom and bust.
China leads at both ends of the games trade – a $49.8B home market of 683M players and $20.5B in game exports, more than most countries’ entire markets.
India has 591M gamers, rivalling China – but earns a fraction per player, exports almost no games, and a 2025 law erased its biggest segment.
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Asia-Pacific drove $87.6B in gaming revenue and 1.9B players in 2025 — and exports most of the world’s mobile games, led by Vietnam’s 6.7B downloads.
Vietnam is the world’s #1 mobile game exporter — 6.7 billion downloads in 2024 — yet earns just $0.06 per player. Inside the hyper-casual factory.
How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more
Every few months, a new narrative about Vietnam’s gaming market circulates in investment memos, conference panels, and analyst decks. The story usually goes something like this: Vietnam is a massive, … Read more