Thailand Gaming Market 2026: SEA’s Top Spender
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Thailand leads Southeast Asia on gaming revenue – $162M in mobile spend in a single quarter – and keeps the region’s biggest PC and console habit.
Asia-Pacific drove $87.6B in gaming revenue and 1.9B players in 2025 — and exports most of the world’s mobile games, led by Vietnam’s 6.7B downloads.
Vietnam is the world’s #1 mobile game exporter — 6.7 billion downloads in 2024 — yet earns just $0.06 per player. Inside the hyper-casual factory.
How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more
Every few months, a new narrative about Vietnam’s gaming market circulates in investment memos, conference panels, and analyst decks. The story usually goes something like this: Vietnam is a massive, … Read more
Vietnam’s new 5G infrastructure could have just made premium gaming affordable. Vietnam deployed 30,000 5G base stations reaching 90% population coverage since commercial launch in October 2024. Average speeds hit … Read more
Vietnam’s gaming market is one of the most data-rich stories in Southeast Asia — and one of the most frequently misread because the numbers, taken individually, seem contradictory. The country … Read more
Digital in Asia | March 2026 Vietnam is having a moment in gaming — and most of the world hasn’t noticed yet. A country of 101 million people holds the … Read more
Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.