Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while also keeping their existing player bases engaged for longer periods … Continue reading 2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. … Continue reading GGEZ: Asia’s Mobile Games and Mobile Gamers
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers … Continue reading AdColony And Anzu.io Join Forces To Bring Blended In-Game Ads To APAC
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly … Continue reading The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a … Continue reading Gaming and Esports Spotlight on Indonesia
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues … Continue reading The Game-Streaming Market in China
Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common … Continue reading Myanmar Big on Facebook and Mobile Gaming
