How Asian gamers actually spend their time and money — by market. Mobile MOBAs in SEA, mobile gacha in Japan, premium PC and console in Korea, and a regulated mainland Chinese market that still sets the pace globally.
Asia-Pacific gaming generated $87.6 billion in 2025, accounting for 46% of global gaming spend (Newzoo). That’s not a projection or an aspiration — it’s the single largest entertainment revenue pool … Read more
Every few months, a new narrative about Vietnam’s gaming market circulates in investment memos, conference panels, and analyst decks. The story usually goes something like this: Vietnam is a massive, … Read more
Vietnam’s new 5G infrastructure could have just made premium gaming affordable. Vietnam deployed 30,000 5G base stations reaching 90% population coverage since commercial launch in October 2024. Average speeds hit … Read more
Vietnam’s gaming market is one of the most data-rich stories in Southeast Asia — and one of the most frequently misread because the numbers, taken individually, seem contradictory. The country … Read more
Digital in Asia | March 2026 Vietnam is having a moment in gaming — and most of the world hasn’t noticed yet. A country of 101 million people holds the … Read more
Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.
Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while … Read more
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This … Read more
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends … Read more