Vietnam’s Gaming Market Hits $817M: Key Findings from Our 2026 Report
Digital in Asia | March 2026 Vietnam is having a moment in gaming — and most of the world hasn’t noticed yet. A country of 101 million people holds the … Read more
Market research
Marketing and Consumer Insight Tools from Google
A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer … Read more
Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the … Read more
Asian Brands must be more Innovative than those in the West
According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are … Read more
Focus on… Vietnam’s Digital Landscape
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look … Read more
Mobile Consumer Insights and Research for Asia
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile … Read more