Mapping the Metaverse
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each … Read more
digital
Launching Growjek – ASEAN Tech, Digital, Startup & VC Newsletter
A quick note to readers of this site, I’ve started a biweekly email newsletter called Growjek. Link to the latest issue here. Sign up if you’re interested in a digest … Read more
Unlocking the Untapped Potential in Asia’s Digital Economy
Digitalization of Asia’s commerce brings choice to consumers and opportunity to businesses. It also provides the region’s societies with a path to greater economic growth and prosperity. Better government and … Read more
Vietnam: Digital Trends & Consumer Landscape Overview
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and … Read more
Harnessing the Power of Video Marketing in the Online Environment
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful … Read more
Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the … Read more
APAC Social and Mobile Usage to Surge in 2015
2015 promises to be an exciting year for digital marketing across APAC. In ever timely fashion, the comprehensive We Are Social Annual Report confirms this potential, highlighting robust growth for social, digital … Read more
2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in … Read more
PWC Digital IQ study reveals appetite for change from the top
The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top … Read more
Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be … Read more